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A quick browse for the best swimsuit brands may leave you engulfed in a wave of options. But this year, we’re here to make the quest for pool and beachside dressing much more streamlined. Some of the designers on our roster of favorites have been creating swimwear for years, like Eres and Lisa Marie Fernandez, while others are notable emerging brands that deserve a closer look. Now is the time to consider adding labels such as Lido, Oséree, and Peony to your swimwear lexicon—they’re all creating innovative styles for every personal aesthetic, from minimalist one-pieces that shine in fit and feel to novelty designs that play up print, material (crinkle, lurex), and unexpected detailing (jewel-like hardware, floral appliqués).
Vogue’s Go-To Swimsuit Brands
- The Seersucker Favorite: Hunza G Xandra seersucker bikini, $230
- The Strappy Option: Missoni Mare chevron strappy one-piece swimsuit, $640
- The Classic Bikini: Eres Les Essentiels Gang triangle bikini, $480
- The Ornate Pattern: Agua by Agua Bendita Citrino Platero cutout swimsuit, $290
- The Feminine Find: Zimmermann Tallow embellished floral-print bikini, $250
- The Animal Print: Melissa Odabash Brussels leopard bikini, $130
- The Minimalist Pick: Lido Cinquantotto ribbed triangle bikini, $200
- The Subtle Shimmer: Oséree color-block halterneck bikini, $245
- The Floral Print: Matteau floral-print underwire recycled swimsuit, $318
- The Party Starter: Maygel Coronel Melao ruffled bikini, $360
- The Minimalist One-Piece: Anemos K.M. one piece, $250
- The Polka Dot: Peony Summer polka-dot one-piece swimsuit, $230
For those who’d rather stay on the minimal side of things, look to Hunza G, Matteau and Tropic of C for pared-back options. Those keen to expand their repertoire to feature more detailing can look to the ultra-feminine notes at Maygel Coronel, where ruffles and rosettes are abundant. Or, go sultry and bold with Louisa Ballou, a young designer playing with expression and vibrancy in the form of cut-out waists and one-shouldered silhouettes.
Whether your next winter getaway calls for a lake, infinity pool, ocean or lagoon, read on to discover the best swimsuits brands to shop now.
The quality and fit of swimsuits from French label Eres are unmatched. With more than 40 years under its belt, the brand has mastered the art of creating the perfect one-pieces and comfortable, functional bikinis.
Minimalists will appreciate Hunza G’s sleek silhouettes. Ribbed fabrics add just enough detail, while rich, on-trend colorways make the timeless swimsuits feel like modern-day classics.
No fleeting trends are involved here. Matteau focuses on designing timeless silhouettes, which is why so many celebs have gravitated toward the label’s minimalist creations, from Rosie Huntington-Whitely to Jennifer Lawrence. In the summer, these one-pieces can double as a bodysuit when paired with linen trousers. Win-win.
From crocheted knits to romantic florals, Zimmermann has become the go-to brand for designs with sweet, feminine details. What’s even better? You can grab a dress to mix and match with its beloved swimsuits.
Jade Swim proves that simplicity doesn’t have to be boring, with eye-catching one-shoulder designs, fine straps, and hypnotizing colors. Designed with versatility in at the forefront, these swimsuits can be worn from day to night; city to beach, and as swim or as ready-to-wear.
For tried-and-true Mediterranean color palettes and geometric patterns, Pucci swimwear is just as vibrant and fresh as its ready-to-wear offerings. Find high-end triangle bikinis, and funky, strappy one-pieces for vacations, and beyond.
For more than a decade, Solid & Striped has created swimsuits in timeless silhouettes with modern details—like playful prints and ribbed textures. They’ve always stayed true to their designs, with high-rise cuts, slender straps, and flattering (yet supportive) bodices.
Fans of Missoni’s colorful knitwear will also appreciate its playful swimsuits. Each style embodies the colorful patterns that the brand has become known for, plus they tout the Italian fashion house’s impeccable craftsmanship. Imagine these swimsuits layered beneath chic resortwear, like crocheted cover ups and fringe-embellished sarongs.
For a seamless fit made with high-quality fabrics, turn to Onia—a swimsuit label by Carl Cunow and Nathan Romano. Its one-pieces and bikinis strike a perfect balance of being both playful and luxurious thanks to details like subtle ruffles and sleek pinstripes.
Heading to a tropical destination? Match the scenery with a vacation-ready print from Colombian label Agua by Agua Bendita. The brand gets bonus points for hiring local artisans to craft its swimsuits and for keeping sustainability at the forefront. For each swimsuit, there’s probably a sleek cover-up or sarong skirt to match.
Model Candice Swanepoel showcases her South African heritage and love for all things swim in her Tropic of C swimwear brand. The lineup includes sensual styles and a dedicated love for swimsuits meant for proper swimming. We’re particularly found of its ’90s-inspired delicate straps and cheeky cuts.
For effortlessly cool Malibu vibes, Frankies Bikinis is the place to go. Since its inception, the label has expanded into ready-to-wear and beauty products that embody a beach-going lifestyle. Your Californication, below.
Here’s a label that creates swimsuits that are versatile enough to wear in and out of the pool. Pair either one of these stunning swimsuits with jeans or a maxiskirt and you’re ready to go from the beach to dinner. Based in Rio, they know a thing or two about living in your swim.
Named after Sydney’s coastal town, this is the label to turn to for sculpting one-pieces and bikinis that are made from eco-friendly fabrics. Bondi has been B Corp Certified since 2020, and Carbon Neutral Certified since 2021, with a promise to minimize the impact of its business on the environment.
Each piece in Maygel Coronel’s collections represents the founder’s Latin heritage and the cultural cheerfulness of the Colombian Caribbean. Bold femininity and vivid colors give a nod to Columbia’s “endless summer.” Find it in its red rosettes, ruffles, and pink floral embellishments.
With an emphasis on simplistic designs, Los Angeles–based label Anemos has become a go-to for classic, neutral-colored swimwear. Since launching in 2018, the brand has expanded from one-pieces and bikinis to vacation-worthy midi-dresses, and it’s all created with sustainability remaining top of mind.
Louisa Ballou’s eponymous line is a beach lover’s dream with prints inspired by the surf scene in her hometown of Charleston, South Carolina. Pick from fun one-piece suits or mesh dresses perfect for layering for after-ocean shopping or lunching.
For romance with a distinctly vintage tone, look to Peony Swim. From the polka dots to the dainty floral prints, each creation has an undeniable sweetness.
Jet-set in style with a swimsuit from Lisa Marie Fernandez. The designs stand out and they fit like a glove thanks to bonded stretch fabrics and textured materials. Each piece is intended to be mixed and matched—just choose your style.
You can spot Marysia’s beautiful swimsuits from a mile away thanks to the brand’s signature scallop-hem finishes. Find those coveted details in black bikinis, red and Barbie pink one-pieces and in bandeau-style two-pieces.
Here’s a label that believes beachwear should be glamorous. The shimmering two-pieces are the stars of its roster, but the brand’s cover-ups and accessories are equally stunning.
Practical swimsuits that are also sustainable need not be boring. Lido, which is named after the Venetian lagoon where the label was founded, infuses beautiful details into its Italian-made designs—like ombré prints and texture-creating ruching.
American fashion designer and former model Melissa Odabash is the founder of her namesake swim label. Based in London, she set out to find the perfect bikini but ended up creating it herself. Exotic tones define the brand, with plenty of animal prints, textures, and body-hugging features throughout each collection.
You can easily spot Colombian designer Johanna Ortiz’s pieces while strolling down the beach. Each design is elegant and feminine, with playful features like ruffles, halterneck tops, cut-out details, and strappy necklines, inviting women to have fun and go bold with their resort wardrobes.
Established in 2014 by Australian, Sarah-Jane Abrahams, and Norwegian, Helle Them-Enger, Faithfull is based out of Bali, Indonesia and Sydney, Australia. Intending to embrace a sense of summer in the everyday, you’ll find nostalgic silhouettes, vintage patterns, and sustainable practices.
